Google Tag Manager PrestaShop module

Google Tag Manager

$0.00
Free module!

The module adds Google Tag Manager code to the section <head> PrestaShop store, module configuration is reduced to running a GTM ID. This allows you to quickly deploy the GTM analytical tool without modifying the store files.

your store domain

Module installation service

Product categories

For administration, Marketing, Free modules
PrestaShop module demo: demo.prestaaddons.com
Want to test the configuration in the admin panel? Contact us
– we will provide access to the demo store administration panel on request.

Google Tag Manager

Google Tag Manager

A module for PrestaShop users, shop owners or marketing operators who want to easily integrate Google Tag Manager into their store. After installing the module, a configuration page is available in the administration panel, where you simply enter your GTM identifier (e.g. GTM-XXXX). The module automatically inserts the corresponding JavaScript code into the section <head> every page of the store.

Thanks to this functionality, integration of analytical and marketing tools becomes extremely easy, without the need to modify the template.

The module is lightweight, easy to use and perfectly compatible with PrestaShop, making it ideal for shops that want to optimize their analytical and advertising activities.

Prestashop 1.6.x
Prestashop 1.7.x
Prestashop 8.x
Prestashop 9.x
Prestashop thirty bees

License for 1 domain.

12 months of technical support.

For a one-time purchase of multiple licenses, individual discounts are available – please contact us.

1.0.0
  • First release of the module.
  • Added shop integration with Google Tag Manager using a GTM container identifier.

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Questions & Answers

Do I need to manually edit the theme files?
Shop answer:
NO. The module adds basic container code using PrestaShop hooks.
Does the module configure Google Analytics and Google Ads itself?
Shop answer:
NO. It is used to mount the GTM container. Tags, rules, variables and events must be configured in the Google Tag Manager panel.
Does the module send e-commerce data to dataLayer?
Shop answer:
This simple variant is primarily used to mount the container. Extensive ecommerce events are a feature of the GTM Pro version.

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